FINAL ANIMATION

After spending a AN HOUR an a bit trying to upload it, I finally figured it out! Here it is!

STORYBOARD

My ad shows a young girl (late teens/early twenties), rolling around in a grass field, longing for something. The sultry music and sexy poses makes the viewer connect the ad to sex. The ad consists of 27 frames that have close ups, different crops for the viewer to focus on the body, and different angles.

For my ad I used photography and photoshop. I think the ad turned out well, what could have improved it would be more shots of every movement to make the ad more flowing. However, the purpose was to make a sexy, playful and short commercial- which I believe I have achieved.

STORYBOARD

From Book: Castity in Focus. Design: Brian Clarke, Foreward: Francesca Thyssen

I just saw these images in a book, and even though I have another idea for my animation- this could have been a fun way to shoot it.

Target Group

I found a Spring/Summer Marks and Spencer catalogue from 2007. For Marks and Spencer, the focus is always the clothes, quite easy going adverts- with no mystery or play. That is because many of their customers are from the working segment. They don't have time to be inspired, or for their attention to be drawn to other things other than the clothes.

Thats why I want my advert to convey more than just the lingerie. I want to it to be different and fun. The customer that I'm targeting is a younger group. 18-35.

They want something edgier, fun and playful. Something that isn't blunt and easy to read.
They are students and young professionals.

Images from The Lingerie Book by Mitchel Gray

All three images are completely different, but all very appealing. I like the pink and mystery of the first two images, the harsh lighting (as mentioned in previous posts) in the second, and the dark coverage in the third.

FUN FUN FUN

I REALLY LIKE THIS EFFECT! it really combines both my themes- however it doesn't convey that mystery that I wanted- but it is still quite sexy and modern!