Even though this sector in M&S is seeing an exponential success, with the use of sexy exotic models like Bar Rafaeli and recently Ana Beatriz Barros, I don't believe it has been promoted good enough.
They are all quite happy and approachable, however what the ads are missing is a bit of an edge. I would like to try and convey this in my commercial. This will target a different market, which I also think M&S are lacking. The target group would be a younger one, 18-30.
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