Target Group

I found a Spring/Summer Marks and Spencer catalogue from 2007. For Marks and Spencer, the focus is always the clothes, quite easy going adverts- with no mystery or play. That is because many of their customers are from the working segment. They don't have time to be inspired, or for their attention to be drawn to other things other than the clothes.

Thats why I want my advert to convey more than just the lingerie. I want to it to be different and fun. The customer that I'm targeting is a younger group. 18-35.

They want something edgier, fun and playful. Something that isn't blunt and easy to read.
They are students and young professionals.